Creating a Youth Engagement Map

When we’re planning for youth engagement, its important to have a vision, dream big and hope for the absolute best. Its vital to hold out for the most positive, powerful outcomes no matter what the odds, and to stick our necks out. However, to do that best we should put youth engagement plans on paper or type them up and share them with the people involved.

The locations for youth engagement vary according to the community or organization doing the mapping. They can include formal and informal spaces; adult-approved and youth-driven places; and other sorts of possibilities for people to gather, belong, dream and take action. In the research and practice of the Freechild Institute since 2001, we’ve found there are three consistent factors affecting these locations for youth engagement. Those factors are:

  • Personal attitudes
  • Structual systems
  • Shared cultures

Our youth engagement mapping process can help communities and organizations expand their activities with intention and purpose while deepening the impact they have on young people and their communities.

This is a graphic of the Freechild Institute youth engagement mapping tool.
This is a graphic of the Freechild Institute youth engagement mapping tool.

Here’s a process Freechild uses with youth and adults to map youth engagement.

  1. Define a goal. Name what exactly you’d like to do; don’t just say, “Engage youth.” Instead, name who, what, when, where, why and how you’re going to engage youth.
  2. Identify allies. Find younger and older people who will support you while you’re engaging youth.
  3. Identify likely challenges. There are a lot of forces working against youth engagement; name them.
  4. Uncover layers of power. Power affects youth engagement a lot. Name the ways, show their faces and write them down.
  5. Develop a strategy. There’s no magic wand and it doesn’t often just happen. How exactly are you going to engage youth?
  6. Create a message. Young people are saturated by media of all kinds. Appealing to them requires a real message that’s authentically delivered to them. What’s your message?
  7. Get out there. How are you taking action for youth engagement? What are the places, people, preparations and outcomes you’re looking for? Get to work!
  8. Create a calendar. Show people how, where and when youth engagement is going to happen by creating a visual calendar and sharing it.
  9. Estimate needed resources. Youth engagement takes resources – what are yours?
  10. Monitor and evaluate. Keep your eyes open, your heart beating, your feet on the ground and your hands in the mud through monitoring and evaluation.


Once you’ve started a youth engagement map, consider what’s missing, find other people to contribute, and keep building!


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Freechild Youth Handbook: Get Engaged and Change the World by Adam Fletcher for the Freechild Institute
Freechild Youth Handbook: Get Engaged and Change the World

By Adam Fletcher

Adam is a co-founder and longtime leader of Freechild. He has spoke at conferences, written publications, taught people, and consulted organizations about youth voice, youth engagement, youth-led social change, youth/adult partnerships and more. Learn more about him at

1 reply on “Creating a Youth Engagement Map”

Great map. I encourage you to visit the Tutor/Mentor Institute, LLC web site and browse various sections to see how I’ve been using maps and visualizations to show where kids and families need extra help, and to show types of help and program designs.

I don’t find many using visuals this way or connecting them with Geographic Maps. Hope to hear more from you.

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